The National Campus Leadership Council (NCLC) cultivates, strengthens, and advances student leadership in higher education. Since their launch in 2012, they have empowered thousands of student body leaders at more than 500 colleges and universities around the country to develop the tools, networks, and skills necessary to confront exigent issues facing students today. They work closely with major higher education stakeholders in the public and private sectors to develop unparalleled resources and programs that support and elevate students’ success on a wide range of issues including college affordability, campus sexual assault, mental health, diversity and inclusion, environmental sustainability, and campus to career transitions.
Working closely with the National Campus Leadership Council team, we worked to transform their existing website into a story-based front page for all of the organization's news, media, policies, and action items for young leaders across the country. We transitioned their existing content, both offline and online, into a powerful new content management system and customized population analytics for growth.
After analyzing common user experiences for NCLC's news and advocacy website, we centered our messaging efforts around NCLC's partnerships with institutions to deliver growth opportunities in an ongoing way for their leadership, while amplifying all of their existing learning and development initiatives.
The NCLC website was developed using our standard, responsive web format, allowing for a seamless experience on any device and screen size.
Working with the NCLC team, we built a custom CMS integration to manage NCLC's stories, toolkits, and rich media, and boost overall website SEO.