Washington, D.C.
State Equity Report Card
The Vision
The State Equity Report Card (SERC) is a web tool developed by the Education Trust that assesses states’ commitment to equitable college opportunity and success for Black and Latino Americans. This tool contains state-level data on who has a college degree, who enrolls in college, and who graduates. SERC can be used to find specific information about a state or compare performance across states. To display this data in an interactive and engaging way, the Education Trust enlisted us to build a new generation of website for a new generation of data tool.
The Outcome
We worked closely with the Education Trust research team to design, build, and deploy a marketing and data report-focused website, centered around a powerful data tool component to engage stakeholders. We developed a "Compare States" experience, which allows users to view their state's Equity Report card, compare results with other states, and discover action items for improving their Equity Report in real-time.
