Raleigh, NC

Nicotrax Platform

The Vision

Nicotrax is a digital health organization headquartered in Raleigh, North Carolina, and focused on creating data-driven, customized, and scalable software programs to better treat addiction. Their vision centers around applying predictive, behavioral analytics, powerful AI, and a seamless user experience to treatments for a variety of additional diseases and conditions. By distributing a simplified and intelligent system to users, they believe that they can make a major impact within the field of preventative care. Their first product is focused on helping users quit smoking tobacco.

Nicotrax seeks to help users achieve their goal of quitting smoking and living a healthy, nicotine-free lifestyle. Their program combines the most effective clinical treatments into one simplified, digital quit program, customized for each user.

The Outcome

Nicotrax and PearCircuit teamed up to build an IoT smoking cessation product to use social factors and peer influence to help smokers quit smoking. We built a HIPAA-compliant IoT product that included a mobile app, a smart cigarette case, and a web portal. Since launching their pilot for trials, Nicotrax has collected thousands of data points on smokers and shared information about their patterns, habits, and triggers to help them quit.

Check out the live project